Download Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition pdf
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Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition by Frederick Betz
Download Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition
Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition Frederick Betz ebook
Language: English
Page: 0
Format: pdf
ISBN: 0470547820, 9780470547823
Publisher: Wiley-Interscience
Management of technology (MOT) is the point at which technological strategy engages business strategy to create new business opportunities. Managing Technological Innovation, Third Edition introduces the theory of managing technological progress in all technologies, including material, power, biological, and information technologies.
Betz discusses MOT from two approachesdescriptive (identifying historical patterns) and prescriptive (application to the future) to offer a wide range of options for formulating a winning innovation strategy and management plan. Updated and new coverage includes:
New focus on managing innovation in services science, as well as continuing emphasis on managing innovation in hardware and software technologies, and in genetics and biotechnologies
Two levels of innovation are coveredat the micro-level of business practices and at the macro-level of national innovation systems. Managing Technological Innovation provides insights and techniques for dealing with technological change to gain a competitive edge, and it remains the hallmark text in this area of management of innovation and technical entrepreneurship.
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