Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition by Frederick Betz

Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition



Download Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition




Managing Technological Innovation: Competitive Advantage from Change, 3rd Edition Frederick Betz ebook
Language: English
Page: 0
Format: pdf
ISBN: 0470547820, 9780470547823
Publisher: Wiley-Interscience

This follow-up to one of the best known books published on the topic of technology management reflects the many changes have taken place in industry as well as the economy since the 1980s--including the emergence of service as a major industry, the arrival of the age of the information super-highway, and the rise in organizational change and re-engineering. --This text refers to an out of print or unavailable edition of this title.

Management of technology (MOT) is the point at which technological strategy engages business strategy to create new business opportunities. Managing Technological Innovation, Third Edition introduces the theory of managing technological progress in all technologies, including material, power, biological, and information technologies.

Betz discusses MOT from two approaches—descriptive (identifying historical patterns) and prescriptive (application to the future) to offer a wide range of options for formulating a winning innovation strategy and management plan. Updated and new coverage includes:

New focus on managing innovation in services science, as well as continuing emphasis on managing innovation in hardware and software technologies, and in genetics and biotechnologies

Two levels of innovation are covered—at the micro-level of business practices and at the macro-level of national innovation systems. Managing Technological Innovation provides insights and techniques for dealing with technological change to gain a competitive edge, and it remains the hallmark text in this area of management of innovation and technical entrepreneurship. MORE EBOOKS:







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